Google Ads
PROFESSIONAL PAID CAMPAIGNS ON GOOGLE. PPC ADVERTISING MANAGEMENT.
The right Google Ads strategy can help businesses cut through the competition by achieving top rankings on relevant search results and having exposure on YouTube, Discovery, Gmail, and more than 2 million websites and apps inside Google Display Network, so they reach the right users with the right messaging when they’re ready to click. It takes knowledge and experience with Google’s advertising tools and analytics to build a high-performance Google Ads account that increases the number of quality leads, lowers CPA (cost per acquisition), and shows ROI (return on investment).
GOOGLE ADS PAID ADVERTISING CHANNELS AND CAMPAIGN TYPES
Paid Search Ads on Google
Paid search marketing is a very effective channel of a digital advertising designed to place our ads with searchers actively seeking what we provide, based on their search intent, geo-location, or demographic preferences.
Google Ads is the most important channel of nearly all successful performance-based marketing campaigns, since the Google search engine has the biggest market share and most advanced options for targeting and optimizations.
Getting the most from our PPC budget means aggressively bidding, optimizing keywords targeting, advanced setup, writing effective ad copy, building of ads extensions, and using landing pages & funnels that convert.
The paid search model is usually pay-per-click (or PPC), so we are paying only for relevant clicks on our ads.
Ads on Google Display Network
We use performance-based audience targeting on the Google Display Network to reach people based on who they are, their interests and habits, what they’re actively researching, or how they have interacted with your business.
Audience targeting can boost your campaign’s performance by reaching people by browsing websites, using apps, or watching videos on YouTube.
Google Display Network cover more than 90% of the global online population.
Google ADS SERVICES BY AD INTELLIGENCER
Google Ads Account Audit
A Google Ads account audit assesses the performance of a current Google Ads account by looking at the performance, cost, and returns of your Search, Display, Video Demand Gen and Performance Max advertising campaigns.
Google Ads Account Audit
- Setting top-level Google Ad Account strategy & consulting kick-off
- Creating a full-funnel Google Ads account structure matching a business goals. Full user journey approach including all stages of the funnel with matching ads and targeting – from Demand creation to Demand capture.
- Setup of Google Ads account with advanced settings and a focus on generating high-quality leads or ecommerce purshases while maintaining the best possible return on ad spend (RAOS)
- Setup of all Paid Search, Display, Video, Performance Max and Demand Gen campaigns.
- Linking and syncing with other tools and platforms.
Google Tag Manager Strategy and Setup
- Setting top-level Google Ad Account strategy & consulting kick-off
- Creating a full-funnel Google Ads account structure matching a business goals. Full user journey approach including all stages of the funnel with matching ads and targeting – from Demand creation to Demand capture.
- Setup of Google Ads account with advanced settings and a focus on generating high-quality leads or ecommerce purshases while maintaining the best possible return on ad spend (RAOS)
- Setup of all Paid Search, Display, Video, Performance Max and Demand Gen campaigns.
- Linking and Sync with other tools and platforms.
What you will get with the Google Tag Manager Setup Service
High Performing Setup
- Prevent increases in page loading times
- Getting the highest tracking scores in Google and Facebook
- Implemented following best practices of Google
No Technical Hassle
- Rely on Conversion Tracking Expert with 5+ years of experience
- We bridge the GAP between marketing and development agencies
- Our focus is to bring better results with Ads and making data simple
Future Proof
- Ready for server-side tracking and 1st party data
- Connected with your Ads platforms and analytics systems
- Prepared for new privacy and cookie regulations
What you can expect when working with us
Fast
The audit is completed within a couple of days. You can decide whether to let us implement the fixes quickly or work with your own agency or department.
Impartial
We don’t aim to take over your Google Ads account. Our focus is to help you get more sales with data.
Effective
No learning curve, we do this everyday. Benefit from 5 years Google Ads expertise combined with data.